4 tips for creating the perfect award entry

May 20th, 2019

Incredible as it might seem, as the awards ceremony only feels like yesterday, the CMA Awards season is already upon us. The venue is booked, the categories agreed upon and the entries are already starting to arrive. And it pays to get in early. This year we have opened the early bird entry to everyone, … Continue reading “4 tips for creating the perfect award entry”

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Convert your web visitors into customers

May 20th, 2019

A CMA Original by Damien Cross, To The End Them: “My blog reached two million eyes last year.” Me: “So, a million people, then, haha.” Them: “Yeah, haha. Loads, isn’t it?” Me: “For sure, mind-blowing really! A million hits, wow.” Them: “Yeah it’s all about great content ­ if people enjoy what you post on … Continue reading “Convert your web visitors into customers”

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John Brown Media work with retail giant The SM Store, Philippines

May 20th, 2019

John Brown Media is pleased to share the new work it has created with SM Retail, Inc., a leader in the Philippines retail market, with a prestigious local and global offering in fashion apparel, accessories, home furnishings, food and lifestyle products. Founded in 1958 as ShoeMart Store by Henry Sy, Sr., the downtown Manila outlet … Continue reading “John Brown Media work with retail giant The SM Store, Philippines”

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John Brown celebrates Mental Health Week with a Wellbeing Festival

May 20th, 2019

In line with Mental Health Awareness Week, John Brown Media took part in Dentsu Aegis Network’s Wellbeing Festival – a week-long agenda of activities, talks and workshops for its employees. The Wellbeing Festival aimed to raise awareness, offer help and advice and bring the Dentsu Aegis Network community together through a variety of events. Through … Continue reading “John Brown celebrates Mental Health Week with a Wellbeing Festival”

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21 free tools to develop your content marketing strategy

May 17th, 2019

Written by Emily Clayfield, a Senior Content Marketing Consultant at Builtvisible. Emily will be joining a CMA panel session on using content marketing to build trust at The Bigger B2B Breakfast on the 6th June, book your tickets here. Tools, tools, and more tools. From email marketing to social media management to content creation—you can … Continue reading “21 free tools to develop your content marketing strategy”

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How Can Agencies Better Reflect Our Multi Ethnic Society?

May 15th, 2019

With the increasing demand to improve gender diversity, agencies believe that hiring more women makes them diverse. While it is good that women at creative agencies now occupy 32.8% of C-suite roles, up from 30.5% last year,’ it has neglected the inclusion of ethnic minorities. This presents a new challenge; how can agencies better reflect … Continue reading “How Can Agencies Better Reflect Our Multi Ethnic Society?”

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Male Masculinity and Its Toxic Affect to Mental Health

May 15th, 2019

Growing up as a male in modern society, you are raised to be strong, independent and competitive. However, they do not tell you that these male-specific attributes create toxic masculinity in which it is frowned upon to appear weak or emotional. This type of masculinity is a recipe for disaster. It is no wonder why 36% … Continue reading “Male Masculinity and Its Toxic Affect to Mental Health”

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Why b2b content doesn’t have to be boring…

May 13th, 2019

I recently read an article on a major content management system platform which gave me some top tips as to how to ensure my content gets shared. One of its key recommendations was to basically overwrite. The theory is that search engines love longform content as it has the veneer of authority – the more … Continue reading “Why b2b content doesn’t have to be boring…”

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And the award goes to… good strategy

May 10th, 2019

The current awards season prompts Martin Bewick to offer his suggestions for some new categories for content marketing awards Brits, Baftas, Golden Globes, Oscars… As the red carpets are rolled up at the end of the early-year awards season, I’d like to nominate one final winner. The accolade is for the Greatest Generator of Success in Content … Continue reading “And the award goes to… good strategy”

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TCEG Launches new employee engagement division

May 10th, 2019

The Creative Engagement Group (TCEG) has launched Forty1, a new employee engagement division, focused on helping clients create strategies and content for deeper engagement with employees. Richard Burton, who joined TCEG earlier this year, will head up the new division which will blend insight, expertise and creativity to deliver unforgettable employee experiences that drive engagement … Continue reading “TCEG Launches new employee engagement division”

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